The music industry is an entertainment field that is constantly changing with the advancements in technology. Since the creation of sites such as Myspace, recording artists have gained the opportunity of having their music heard by potential fans around the world. The Internet, a tool once only thought to be a medium of gaining information, has changed traditional formats of how fans hear music, artists gain popularity and labels sign artists. Social networks and blogs now serve as platforms for signed and unsigned artists to market themselves through viral media such as videos and mp3's.
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